Joseph Herzig
Founder / Lead Designer
Joseph Herzig, a Canadian-Israeli artist and designer, honed his craft at the Bezalel Academy of Art and Design in Jerusalem and then went on to earn a Bachelor’s Degree with Honours in Industrial Design from Humber College in Toronto.
His work seamlessly merges art, design and engineering to enhance daily experiences through innovative objects. Joseph’s projects, ranging from wood to metal and plastic, embody a minimalist yet timeless aesthetic.
Rooted in an interdisciplinary approach, his diverse background supports an integrative process that challenges limits of industry boundaries. Joseph believes that art and design possess the power to momentarily captivate and foster appreciation for the world - a portal through which unique creations become filled with stories, emotions and dreams.
Our Services
Research
- Consulting
- Ideation
- Benchmarking + Market Gaps
- EOQ (Efficient Order Quantity)
- New Mfg. Technologies
- Logistics
- Strategic Thinking
- Analogical Thinking
- Systems Thinking
- Patent Searches
- User Testing
- Market Surveys
- Cost Analysis
- + more
Design
- Product/Concept Development
- 3D CAD Modelling (Solidworks & Fusion360)
- Rendering (Fusion360 & Keyshot)
- Modelmaking & Prototyping
- Technical Drawings
- DFM (Design for Manufacturing)
- + more
2D Design
- Proffessional Product Photography
- Videography (Premiere Pro)
- Graphic Design (Illustrator)
- Photo Manipulation (Photoshop)
- + more
Fabrication
- FDM 3D Printing (420 x 420 x 480mm)
- CNC Milling (400 x 400 x 90mm)
- Woodworking
- Pattern-making (for sand-cast parts)
- Mold-making (graphite / silicone / aluminum)
- Samples / Custom Prototypes / One-offs
Outsourced
- CNC Milling (5 x 10 ft.)
- SLA + SLS 3D Printing
- Laser Cutting / Engraving
- Plasma Cutting
- Waterjet Cutting
- Injection Molding (Plastics)
- Thermoforming (Plastics)
- Roto-molding (Plastics)
- Die-Casting (Metals)
- Cold-forging / Stamping (Metals)
- Sheet metal bending
- Sandcasting (Aluminum, Brass, Bronze)
- Aluminum Extrusion
- Wide Variety of Finishings (ask us for more details)
- + more
Our Methodology
THIS IS NOT AN EXCAVATOR BUCKET. THIS IS WHERE DESIGN HAPPENS.
We believe design is a holistic practice which takes into account people's behavioural, emotional, and aesthetic needs.
Our methodology interprets the form, function, materials, and manufacturing processes to put into action. This includes researching the latest market trends & technologies, empathizing with end users, brainstorming, sketching, 3D CAD/CAM, prototyping, and ultimately production.
We utilize an iterative process in developing products and refine the design to fit the vision of your brand & meet the needs of your consumers.
Some businesses we've worked with.
Empathize > Define > Ideate > Refine > Prototype > Test > Manufacture
